Major Benefits Commerce Business Retailers -Myassignmenthelp.Com

Question: Discuss About The Major Benefits Commerce Business Retailers? Answer: Introduction The aim of this report is to highlight the major points of the solution that has been proposed for the website https://suleman4195.wixsite.com/shoesite Objectives of the Report The main objectives of the report are to bring forward the e-business model of shoecarnival and the information around the recommended solution including details of e-business marketing and infrastructure, payment processes, advantages and set of issues. Scope of the Report The report covers the details of the proposed solution from different aspects, such as, organizational, operational and technical. The specific estimations such as project schedule and project budget are not covered in the report. Limitations of the Report The information around the constraints and dependencies in association with the proposed solution has not been highlighted in the report. Organization Background Shoecarnival is a company that sells shoes for women, men and kids online. It has partnered with several shoe brands from all across the globe to make sure that the customers get their desired shoes. The following are the primary functions that are performed by the company: Selling of various shoe types and products for women, men and kids. Collaborating with shoe brands to include their catalogue on the site. Selling of accessories, such as, backpacks, duffle bags, handbags etc. There are various shoe brands that are already associated with the company like Adidas, Puma, Vans, Clarks, and Converse etc. It is required to collaborate with more brands to offer wider range of shoes to the customers. Also, the expansion of the customer base is intended by the company. The solution proposed for the same is the integration of social media platforms in the website along with enhancement of the features in the website. Also, a mobile application shall be developed for the business. Value Proposition Value proposition comprises of collaboration from other shoe brands and sellers to include their catalogue on the website. There will be promotional events and contests that will be organized for this purpose so that the shoe sellers and brands wish to collaborate with Shoecarnival. Also, the customer base is required to be expanded for the company which shall be done by making use of social media groups and platforms to inform the customers regarding the discount deals and offers so as to attract maximum number of customers. Strategic Goals and Objectives The main object of the organization is to maximize its partners and the customer base. There are certain show brands that will be targeted in the first phase followed by the other brands in the next series of phases. The expansion of customer base will primarily focus upon the women customers followed by men and kids. This will lead to increased revenues for the company and increased sales as well. The partners and the brands that will collaborate with Shoecarnival will be required to pay a certain share to Shoecarnival as well which will add to the profits earned by the company (Brohi et al., 2016). The social media marketing will be required to be enhanced for this purpose so that the company may reach out to more number of people that may be shoe brands or the customers associated with the company. Business Model of Shoecarnival There are two business models that have been proposed for Shoecarnival. The first model is the Business to Consumer (B2C) model which will include the strategies and business decisions that will be taken to expand the customer base. The primary decision in this area will be the enhanced use and promotion of the company on the social media platforms and development of a mobile application for the company (Martinez-Lopez, 2010). The second model will be Business to Business (B2B) model which would include the strategies and business decisions that will be taken for collaboration with the shoe brands and sellers in the market (Pandya and Dholakia, 2005). Marketing Strategy The customers that will be targeted for the expansion of the customer base associated with the company will mainly include women followed by men and kids. The shoe brands and sellers shall be decided as per the results of the market survey. Analysis on the Political Aspect Political decisions and regulations have a lesser role to play in case of the shoe industry and the associated markets. There are certain common factors that can have an impact on the business decisions and strategies in terms of the taxation laws, rate of inflation, government stability etc. The chances of the development of a new policy and its negative or adverse impact on the functioning of the industry are minute. Analysis on the Economical Aspect Economy can get impacted by a number of factors and parameters. These may include the rates of interests, the economic cycles of a particular country, the levels of unemployment and many more. All of these factors and others can have a positive or a negative impact on the economy of the country. These factors, however, will not have a huge impact on the shoe business and industry apart from the interest rates. Analysis on the Social Aspect There are many trends and patterns that are witnessed in the areas of fashion and lifestyle. These trends and preferences of the consumers are some of the social factors that can have a huge role to play in case of the functioning of Shoecarnival. The demand of a particular shoe type or product can vary as per the changing trends. Analysis on the Technological Aspect Technology is being used in all of the business units and industries. Shoe industry is also being enhanced with the use and implementation of the latest technology in the areas of shoe manufacturing and production. These technological trends and concepts need to be analyzed and the ones that are applicable need to be adapted. Online commerce has become an essential part of every industry along with the use of social media marketing. These technological elements shall be analyzed and studied regularly (Pradhan, 2014). E-Business Infrastructure and Payment Processing The mobile application that shall be setup and developed for Shoecarnival may face huge traffic and a lot of simultaneous users. There may be many simultaneous transactions that may be performed by the users and there may also be many incidents. The functioning and query handling ability of the database will play a very important role. The operating systems, such as, Android and iOS shall be used for the development of the mobile application so that the transactions can smoothly take place. There shall be security protocols and mechanisms integrated in the application so that the security of the information and services is not impacted. The infrastructural requirements that will be required for the application have been listed below. A tele-communication network that is reliable and secure Integrated payment gateway to allow the customers to pay for their orders online Electronic clearing and fund transfer systems Security of the information through advanced encryption algorithm Software Requirements Database tools The database tool that shall be used in this application shall make use of Toad application and Oracle database. The customers that will be making use of the application may be hundreds and thousands in number at the same time. The database implemented in the application shall be able to withstand all of such requirements and Big Data tools shall also be supported by the same. The GUI used for the database must also be in accordance with the needs and specifications. Coding tools The mobile application shall be developed with the programming language as JAVA so that it shall be compatible with Android, iOS and other mobile operating systems (Methodsandtools, 2017). The website features shall be enhanced by making use of the same programming language with inclusion of the system qualities such as reliability, scalability, performance and usability. Testing Testing is one of the essential activities that shall be performed on the application. The test creation and test execution shall be done in the tool as TestLink. For the logging, management and reporting of the defects, Bugzilla shall be used as the tool. There are various types of testing that shall be performed on the website as well as the mobile application including system and integration testing, regression testing, security testing, performance and load testing. Privacy, Security and Legal Issues There are various legal policies and regulations that shall be adhered to in case of the mobile application for Shoecarnival. The electronic payments that are made with the application shall be secure and there must be e-payments code followed in all of such transactions. Foreign exchange systems and government agencies must also be collaborated with the application. There are several malicious codes that may attack the payment information and transactions. These payment transactions shall be secured by making use of Safepay or other anti-malware tools (Uop. 2006). Intellectual property laws and regulations shall also be followed in the application. Privacy and Security Issues The use of mobile application in Shoecarnival may bring in many different mobile security risks and attacks. These risks may be in the form of information security or network security risks and threats. These may have an adverse impact on the privacy, confidentiality and security of the customer data and product details stored in the application. The impact of such attacks can be low to extremely significant in nature. For instance, in case of the breaching of financial information of a customer, there may be legal impacts and obligations on Shoecarnival (Onebusiness, 2013). The different forms of attacks may include malware attacks and risks, network eavesdropping attacks, man in the middle attacks, SQL injection attacks, information breaches, information losses and leakage along with many more. Information availability may also be impacted by the execution of the attacks such as denial of service and distributed denial of service attacks. There are also other forms of flooding attacks that may take place. Many different security controls shall be implemented to make sure that the privacy and security risks associated with the mobile application do not take place. These controls shall include a combination of logical controls along with enhancement of administrative policies. These technical controls shall include the use and implementation of anti-malware and anti-denial tools along with network scanners and intrusion detection systems. There shall also be enhanced monitoring and review practices that must be carried out. Other Risks E-commerce and mobile commerce are not the new trends in the market. There are already a number of business units that have their presence on the online platforms including mobile mediums. Due to this reason, there may be market risks associated with the solution that has been proposed for Shoecarnival. It will be required to develop the strategies and include the features in the mobile application that are not being offered with any of the competitors. These may include promotional offers, discounts and deals. There will also be numerous changes that may come up with the business operations and their mode of execution. The members of staff may take a little while to easily adapt with the changes. This may have an adverse impact on the productivity and efficiency levels. An initial round of training will be required to be provided to the employees and the end-users along with the inclusion of system documentation. In case of absence of these system documents or the training sessions, there may be technical and operational errors executed by the users. Some of these errors may lead to impacts that may not be allowed to be rolled back. List of Benefits The primary motive and purpose of any business unit is to make sure that the customers associated with the business are satisfied and the revenues earned by the business organization are high. In case of Shoecarnival, the customers that the company is targeting may already be using other online providers. The basic demands of the customers include reasonable prices of the shoes along with huge catalogue so that they may choose the desired product from a diverse range on the website or mobile application. The user experience that the customers earn from the website or mobile application is also one of the major factors. The development of mobile application and enhancement of the existing website of Shoecarnival will allow the ability to the organization to earn better levels of customer satisfaction. The use of safe modes of payments along with security protocols and mechanisms will allow the execution and completion of payment transactions safely. This would enable enhanced customer trust and engagement with the organization. There will be many initiatives that will be done by the business units to collaborate with the shoe brands and sellers. This will enhance the market reputation of the company in the market along with the revenues earned by the company. The promotional activities that will be carried out on the social media platforms will allow the expansion of the partners and customer base which will lead to the achievement and accomplishment of the goals (Wills, 2014). The customers are now making shift towards the business units that are making use of latest technological tools and trends. With the inclusion of latest features in the website along with the mobile application, there will be enhanced levels of customer attraction that will be earned. This will further add to the organizations capabilities to achieve the goals and objectives (Khurana, 2017). Conclusions Online presence along with a strong presence on the social media platforms has become a necessity for the business units in the present times. Shoecarnival is an online shoe store that has its websites with certain basic features present on the website. In order to enhance the number of partners and the customer base associated with the site, it has been proposed to have a strong integration of the social media platforms on the website. Also, a mobile application has been recommended for the purpose. It is necessary to plan out all of these activities along with the requirements in such a manner that the goals and objectives of the project as well as the business unit are achieved. There are various development and management methodologies that can be used for this purpose. The development methodology that has been proposed for the solution is agile methodology for system development. It will allow the solution to be developed in such a manner that it is flexible and adaptable in nature. Also, the management of the project shall be done by making use of the methodology as Project Management Body of knowledge (PMBOK). There will be many risks, conflicts and problems that will be associated with the project that will be needed to be efficiently managed. These capabilities and abilities will be offered by the use and implementation of the PMBOK methodology in the company. References Brohi, H., Prithiani, J., Abbas, Z., Bhutto, A. and Chawla, S. (2016). Strategic Marketing Plan of Nike. SSRN Electronic Journal. Khurana, A. (2017). Why E-commerce Is Taking the Retail World by Storm. [online] The Balance. Available at: https://www.thebalance.com/advantages-of-ecommerce-1141610 [Accessed 04 Oct. 2017]. Martinez-Lopez, L. (2010). Intelligent e-services and multi-agent systems for B2C e-commerce. Internet Research, 20(3). Methodsandtools (2017). Software Development Tools: Java, JavaScript,.NET, PHP, Ruby. [online] Methodsandtools.com. Available at: https://www.methodsandtools.com/tools/tools.php [Accessed 04 Oct. 2017]. Onebusiness (2013). The Legal and Privacy Issues of Doing E-Business. [online] Available at: https://www.onebusiness.ca/sites/default/files/MEDI_Booklet_Legal_Privacy_Issues_accessible_E.pdf [Accessed 04 Oct. 2017]. Pandya, A. and Dholakia, N. (2005). Conceptualizing B2C Businesses as a New Category of Services. Journal of Electronic Commerce in Organizations, 3(1), pp.1-12. Pradhan, S. (2014). Total Quality Management in Service Sector: Case Study of Academic Libraries. Journal of Business and Management Sciences, 2(3A), pp.29-32. Uop (2006). E-Commerce Legal Issues. [online] Available at: https://www.uop.edu.jo/download/research/members/tisgway_ecom.pdf [Accessed 04 Oct. 2017]. Wills, B. (2014). 18 Major Benefits of e-Commerce Business for Retailers Customers in 2015. [online] Medium. Available at: https://medium.com/@briannawillsss/18-major-benefits-of-e-commerce-business-for-retailers-customers-in-2015-63c5fc87f679 [Accessed 04 Oct. 2017].