lEXECUTIVE SUMMARYFirst of all I would like to thanks our MARKETING ref Ms. Monica Mor for giving us such an opportunity to work on such a innovative and interesting topic of development securities industrying plan for Reliance launching SUITCASE in Indian market. by dint of this account we tried to recognize round the informal and external factors of company and society which has direct transaction on the success/failure of our RELIANCE VOYAGE. In this report we halt done PEST analysis through which we hap to deal approximately the various factors which we learn to keep in head while launching our product in modern market. by means of porter 5 forces analysis we come to know that whether this SBU impart be favorable or not. SWOT analyses is eer a biggest tool for any organization to know virtually the inborn and external environment. Through this we come to know or so our force play and weaknesses. Before going to enter new market we have done a small survey on 35 quite a little who be any working or doing occupancy and travel a lot for either reason. Through this survey we come to know about the requirement of those travelers with assurance or luggage bag manufacturing companies. The data salt away is stabilizing for us to do Segmentation, positioning and tar suggest uping the potential customers/market. INTRODUCTION:We are going to launch reliance travelling bag as to generate facility to our customer with the superior quality and a liberal range of products for different qualities. This suitcase pass on be launched by and by a cloudy study of the market and with taking finagle of the needs and wants of the customer. This will include all the kind of surveys to get to know about the views of different people. Due to globalization millions of people travel to another(prenominal) country or city workaday on business tour, on vacation... If you want to get a full essay, parade it on our website: BestEssayCheap.com
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