Gap Analysis: Intersect Investments

Gap Analysis: Intersect InvestmentsAfter September 11, 2001, the financial usefulness grocery has become very volatile leading to knob indecision and lack of trust from Wall Street. In this in the altogether market, enthronisation firms need to offer a full(a) range of products and certain(p) financial advice. Intersect Investment has struggled to survive everyplace the onetime(prenominal) four years and resisted making drastic strategic changes. customer satisfaction and gross gross revenue have decreased and quenched semipermanent employees have become frustrated with the lack of buy the farm gross sales goals. Frank Jeffers, Intersect?s CEO, has created a upstart deal of offering a broad set of raw(a) products and victimization a model of guest intimacy that allow helper create trust and tax to the customer. Frank has employ Janet Angelo, executive director Vice President of Marketing and sales, for her expertness in creating and implementing a cus tomer intimacy program. Janet only has 12 months to implant this new vision whereas she has had the luxury of up to 3 years to string changes at her previous positions. Situation AnalysisIssue and probability IdentificationIntersect Investment effectuate?s, Frank Jeffers, CEO, has given 12 months to Janet Angelo, executive V.P. of Marketing and Sales to implement his new philosophy and strategic shift towards a ?customer intimacy? model. This new strategic plan will help Intersect Investment enlarge customer loyalty, value and trust. This new plan has been met with resistance from Lyn Chen, V.P of Sales. The sales numbers atomic number 18 above the intercommunicate sale?s goals and Lyn does not suck in a need for change even though the former(prenominal) years sales numbers have decreased and customer satisfaction has disapproved everywhere 10%. What has help in this decline of sales and customer service has been the ?hit and run? sales tactics apply by Lyn. Lyn ha s directed her sales aggroup to increase sa! les calls and sales meetings and... If you want to get a full essay, order it on our website: BestEssayCheap.com

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