Creating Marketing Plan for Online Service Essay

Creating Marketing Plan for Online Service - Essay Example The growing popularity and expected growth with online e-commerce and services offers even more opportunities for creating the right marketing plan for the online service. Tools for Marketing The first approach taken for the online marketing plan is based on growing in search engines. On average, 48% of individuals find the online services by looking at search engines. The approach taken is to build a strong online presence through Google, Yahoo and MSN, the three leading areas that are able to provide opportunities for searching online. The approach to creating a presence on the Internet begins with keywords and tags that come from a website. This is furthered with building links that move back to the website and which are able to provide different alternatives for the website. The approach taken will be associated with the algorithm used by search engines, specifically which read the online website. The algorithm combines the amount of traffic with the given links and keywords to c ategorize and create an area of where the website should be categorized. By using this as a part of the marketing plan, it will become easier to develop a relevant approach to the online presence through the use of the search engines (Aakar, Kumar, 2008). While there are relevant aspects that are associated with the search engines, it is also necessary to reach indirect and direct traffic through a variety of tactics. An approach which has grown in the past years is based on the use of Web 2.0 and social media. The Web 2.0 and social media aspects are able to work toward finding indirect traffic and creating an image that allows individuals to go to the website for the services. Using options such as Twitter, Facebook and other social media allow for more interactions and opportunities for the services. The Web 2.0 alternatives are combined with interactions, reviews and dynamic content that is able to provide even more options for search engines. The communication and interaction t hat is a part of the Web 2.0 applications then create a different level of communication which can be used for the online services (Shankar, 2009). The approach with Web 2.0 and social media is one which is followed by direct interactions with potential and loyal customers. Direct marketing is able to provide even more alternatives to the online marketing while creating even more options for the online marketing. Email, newsletters, promotional offers and continuous contact with those that are interested in the business offers even more information and insight to the customers which are interested in the business. The approach taken is one which is based on customer led options. This allows customers to determine what the nature of the services or products should be. Combining this with insight into developments and new opportunities will assist in creating more customer interactions. By doing this, there is the ability to have interactions, loyalty and the ability to meet the consu mer demands that are available through the online portals (Gay, Charlesworth, 2007). Developing a Marketing Mix The various tools which are used with the online marketing are combined with the specific approaches to ensuring that the