Term Paper: SWOT Analysis of Citib-ank

This is a term radical based on SWOT psychoanalysis of Citib-ank. The first tincture in ascertain any companies deservingy is an in-depth sagaciousness of its immanent and external position. The inseparable well-being is open on it clevernesss and weaknesses speckle its external mind dictates a believe of the opportunities it lowlife helper and the threats it has to face.\n\n\nSWOT analysis\n\nThe first tone in find out any companies worth is an in-depth assessment of its essential and external position. The indwelling well-being is strung-out on it strengths and weaknesses age its external assessment dictates a subject field of the opportunities it can avail and the threats it has to face.\n\nStrengths\n\nIts increase workman(a) presence and the situation that citibnk is increasing its enthronisations in three world countries where there is a lot of effectiveness to get pertlyborn customers. For example, Citibnk acquired 20% risk in Akbnk, which is the third largest bnk in Turkey, and in Guangdong Development Bnk in China. Also, corporate and investment bnking offices opened in Kuwait and Dubai.\n\nCitibnk is rated Aa1 for deposits by Moodys currently a creed paygrade earned by only a few pecuniary institutions.\n\nCitibnk Direct, an e-bnking business launched in 2006 received deposits with $12 million in its initial year.\n\nCitibnk launched the worlds biometric recognise card service (in Singapore) and its first biometric ATMs (in India) which is evaluate to revolutionize bnking work over the world. The biometric credit card includes the role of fingerprints to identify customers.\n\nWeaknesses\n\nCitibnk widening its global spend a penny could be strength in damage of tapping previously untapped markets, but it can also go bad Citibnks position through and through increasing foot race expenses and additional employee cooking costs needed to operate the new(a) pegleg. Setting up its first branch in a new r ealm implies incurring throw out costs in f! easibility studies, training, theme development and coordination amongst the headquarters and the new branch.\n\nAccording to a CNBC report go out January 14 2008, Citigroup plans to promise a release down of as much as $24 billion and layoffs that could total as much as 24,000 due to subprime and credit-related losses (Charlie Gasparino, CNBC, 14 January 2008)\n\nThe layoffs lead increase peril among employees remaining with the companion because they competency aspect that the axe might fall on them in the nigh round of downsizing. This leave behind hurt the companys procedure as employee morale will be low.\n\nKindly roll custom do Essays, Term Papers, search Papers, Thesis, Dissertation, Assignment, Book Reports, Reviews, Presentations, Projects, grammatical case Studies, Coursework, Homework, Creative Writing, decisive Thinking, on the subject field by clicking on the order page.