Marketing Strategy- Vlachas Milk

securities industryING outline TABLE OF contents TABLE OF CONTENTS         2 EXECUTIVE abridgment         3 underway MARKET SITUATION         4 Current harvest-time aggregate         4 Situational psycho digest         6 Hellenic Dairy Market         6 macro instruction environmental Factors analytic thinking         7 PERFORMANCE reassessment         8 Geographic Distribution         8 Competitive and Industry Analysis         10 KEY ISSUES         12 SWOT Analysis         12 selling OBJECTIVES         16 Tar energize Market Objectives         16 MARKETING STRATEGY         17 Marketing Mix         17 harvest-feast         17 Pricing         17 Promotion         18 purpose/Distribution Channels         20 PROJECTED PROFIT AND freeing digest         21 CONTROLS         22 Implementation         22 calamity PLANNING         24 BIBLIOGRAPHY         25 REFERENCES         25 EXECUTIVE SUMMARY Contemplating Nestlés situation as a strong musician in the childrens dairy products industry, the principle aim of this merchandise plan is to gain ground products under the Vlachas blade: reinforce market learning of Nestlé products, throw a fit total market, protect current market share, and illuminate supernumerary share. (Kotler P. & Armstrong G., 2001) The Vlachas brand shows great interest for marketing analysis due to its most recent acquisition by Nestlé in mid October 2005. As such, the strategy that Nestlé adopt in this marketing plan are as follows: (a).

Keeping local brands that causative agency Greek taste in order to conceal Greek elements of tradition. (b). Fashioning products for Greece from native raw materials (Greek cows milk), (c). bring forward its hear brand as concern to the health and taste. CURRENT MARKET SITUATION Current Product Mix Nestlé selected the Vlachas brand to complete the companys portfolio in the childrens dairy products market and in contingent in the category of milk beverages. The term milk beverages is drive by law for further categorisation due to the occurrence that any milk product that has been en plenteoused with vitamins, proteins and minerals cannot be described as simply milk Vlachas MILK 7,5% Full fat milk, rich in nutritious elements. It comes in packages of 410 gr., 170 gr., serving s... If you want to get a full essay, order it on our website: BestEssayCheap.com

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